Preferred Pricing
Ready to save thousands with Woodbine GM Preferred Pricing?
We have negotiated on your behalf to get you the best prices on your next vehicle!
Your employer could unlock exclusive GM pricing
Through the GM Preferred Pricing Program, eligible employees of participating companies can access special pricing on eligible new Chevrolet, Buick and GMC vehicles.
You may be able to save thousands on your next GM vehicle, without spending hours negotiating.
Preferred Pricing is designed to make buying your next GM vehicle easier
General Motors has partnered with Woodbine GM and a select group of companies across Alberta to provide eligible employees with access to exclusive GM Preferred Pricing.
Instead of starting from scratch and spending hours negotiating, your eligibility gives you access to program pricing on eligible new vehicles.
And you're not limited to a single type of vehicle. Whether you're looking for a Chevrolet Silverado, GMC Sierra, Equinox, Traverse, Terrain, Yukon, Buick Envision or another eligible GM vehicle, our team can help you determine what pricing is available.
Start by filling out the form below.
Check your eligibility!
Fill out the form below and we will get started finding you your next vehicle!
What are the perks of GM Preferred Pricing?
Here's why eligible employees take advantage of the program.
Spend less time negotiating with pre-negotiated pricing
Preferred Pricing gives eligible employees access to special GM program pricing, helping simplify the vehicle-buying process.
Instead of wondering how much negotiating is required, start with your employee pricing and let our team help you from there.
Take your pick from a wide range of eligible GM vehicles
You're not restricted to one body style or one type of vehicle. Eligible vehicles can include cars, trucks, SUVs, vans and crossovers across Chevrolet, Buick and GMC, with vehicle/model exclusions applying under the program.
From your next family SUV to a full-size Silverado or Sierra, we'll help you determine whether the vehicle you want qualifies.
2x vehicles per year
You can purchase up to two new vehicles per calendar year!
One for you, one for me!
You may purchase or lease a new vehicle in your spouse's name too!
Deals upon deals!
You may combine your preferred pricing with current national & regional offers!
Tell us where you work.
Fill out the form and provide your employer information.
Our team will verify your eligibility.
We will confirm whether your company participates in the GM Preferred Pricing Program and help you with the next steps.
Choose from our wide range of eligible GM vehicles.
Tell us what you're looking for, or let us help you find the right Chevrolet, Buick or GMC vehicle for you.
Our team will show you your available pricing.
We'll walk you through the applicable Preferred Pricing and current offers for your vehicle.
Drive away in your new GM vehicle!
Purchase, finance or lease your eligible vehicle through Woodbine GM.
Who is eligible?
GM Preferred Pricing is available to eligible employees of participating GM-authorized companies.
GM's current Canadian program defines eligible employees as active hourly and salaried employees of eligible companies, with contract and retired employees excluded. Spouses can also qualify under the program rules. Proof of eligibility is required.
Not sure whether your company participates? That's exactly what this form is for.
Enter your employer's name above and our team can help determine your eligibility.
Frequently Asked Questions
How many vehicles can I purchase using Preferred Pricing?
Eligible employees can purchase, finance or lease up to two new vehicles per calendar year.
Can I use GM Preferred Pricing for my spouse?
Yes. Spouses can participate subject to the program's eligibility and registration requirements.
Can I order a vehicle?
Yes. Preferred Pricing can be used when ordering an eligible vehicle at Woodbine GM.
Can I trade in my current vehicle?
Yes. Trade-ins can be used with Preferred Pricing. Your trade value is handled separately from the Preferred Pricing calculation.
Can I finance or lease?
Yes. Eligible vehicles may be purchased, financed or leased, subject to the program and vehicle eligibility.
Are all GM vehicles eligible?
Almost every new vehicle is eligible, but specific model and trim exclusions can apply. Our team can confirm eligibility for the vehicle you're interested in.
Do I need proof of employment?
Yes. Our representatives will help you figure out what you need to be eligible for Preferred Pricing.
Are dealer-installed accessories included?
No. Dealer-installed options, upfits/conversion packages, GM Protection Plans and other extra-charge items are priced separately.
Your employee benefit could be worth more than you think.
Before you buy your next Chevrolet, Buick, or GMC, check your eligibility. You may already have access to special GM Preferred Pricing through your employer.
AMVIC licensed business. GM Preferred Pricing is available to eligible employees of participating GM-authorized companies on eligible new Chevrolet, Buick and GMC vehicles. Vehicle exclusions, program requirements and other conditions apply. Proof of eligibility and a valid authorization code are required. Offers and program terms may change or be withdrawn by General Motors without notice. See Woodbine GM for complete details. Current GM Canada program information indicates the current offer period runs through January 4, 2027.
